The Lucas critique and marketing models

H.J. van Heerde, M.G. Dekimpe, W.P. Putsis

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	15-21
Journal	Journal of Marketing Research
Volume	42
Issue number	1
Publication status	Published - 2005

Cite this

@article{5e41401ab8d04724a0dbf3615c84fe6c,

title = "The Lucas critique and marketing models",

author = "{van Heerde}, H.J. and M.G. Dekimpe and W.P. Putsis",

year = "2005",

language = "English",

volume = "42",

pages = "15--21",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}