The Lucas critique and marketing models

H.J. van Heerde, M.G. Dekimpe, W.P. Putsis

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)15-21
JournalJournal of Marketing Research
Volume42
Issue number1
Publication statusPublished - 2005

Cite this

van Heerde, H. J., Dekimpe, M. G., & Putsis, W. P. (2005). The Lucas critique and marketing models. Journal of Marketing Research, 42(1), 15-21.
van Heerde, H.J. ; Dekimpe, M.G. ; Putsis, W.P. / The Lucas critique and marketing models. In: Journal of Marketing Research. 2005 ; Vol. 42, No. 1. pp. 15-21.
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year = "2005",
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journal = "Journal of Marketing Research",
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van Heerde, HJ, Dekimpe, MG & Putsis, WP 2005, 'The Lucas critique and marketing models', Journal of Marketing Research, vol. 42, no. 1, pp. 15-21.

The Lucas critique and marketing models. / van Heerde, H.J.; Dekimpe, M.G.; Putsis, W.P.

In: Journal of Marketing Research, Vol. 42, No. 1, 2005, p. 15-21.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The Lucas critique and marketing models

AU - van Heerde, H.J.

AU - Dekimpe, M.G.

AU - Putsis, W.P.

PY - 2005

Y1 - 2005

M3 - Article

VL - 42

SP - 15

EP - 21

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -