The Lucas critique and marketing models

H.J. van Heerde, M.G. Dekimpe, W.P. Putsis

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)
Original languageEnglish
Pages (from-to)15-21
JournalJournal of Marketing Research
Volume42
Issue number1
Publication statusPublished - 2005

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