The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content

Keyphrases

• Food-related 100%
• Uses-and-gratifications 100%
• Media Content 100%
• Food Media 100%
• Cross-media Effects 100%
• Gratification 33%
• Motivation 16%
• Social Utility 16%
• Entertainment 16%
• Approaches to Study 16%
• Grocery 16%
• Focus Group Interviews 16%
• Emotional Communication 16%
• Healthy Eating 16%
• Communication Strategies 16%
• Media Messages 16%
• Nutritional Information 16%
• Audience Member 16%
• Recipient Need 16%
• Photovoice 16%
• Identity Building 16%
• Content Creators 16%
• Food Content 16%
• Media Accessibility 16%
• Education Entertainment 16%
• Audience-centered 16%

Psychology

• Media Content 100%
• Focus Group 33%
• Healthy Eating 33%
• Content Creator 33%