The market valuation of internet channel additions

I. Geyskens, K.J.P. Gielens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

379 Citations (Scopus)
Original languageEnglish
Pages (from-to)102-119
Number of pages17
JournalJournal of Marketing
Volume66
Issue number2
Publication statusPublished - 2002

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