Original language | English |
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Pages (from-to) | 102-119 |
Number of pages | 17 |
Journal | Journal of Marketing |
Volume | 66 |
Issue number | 2 |
Publication status | Published - 2002 |
The market valuation of internet channel additions
I. Geyskens, K.J.P. Gielens, M.G. Dekimpe
Research output: Contribution to journal › Article › Scientific › peer-review
433
Citations
(Scopus)