Original language | English |
---|---|
Title of host publication | Handbook of Marketing and Finance |
Editors | S. Ganesan |
Place of Publication | Cheltenham |
Publisher | Edward Elgar Publishing |
Pages | 204-224 |
Number of pages | 336 |
ISBN (Print) | 9781849802727 |
Publication status | Published - 2012 |
The marketing-finance interface in channels of distribution research: A roadmap for future research
K.J.P. Gielens, I. Geyskens
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
7
Citations
(Scopus)