The marketing-finance interface in channels of distribution research: A roadmap for future research

K.J.P. Gielens, I. Geyskens

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Pages204-224
Number of pages336
ISBN (Print)9781849802727
Publication statusPublished - 2012

Cite this

Gielens, K. J. P., & Geyskens, I. (2012). The marketing-finance interface in channels of distribution research: A roadmap for future research. In S. Ganesan (Ed.), Handbook of Marketing and Finance (pp. 204-224). Edward Elgar Publishing.