The marketing-finance interface in channels of distribution research: A roadmap for future research

K.J.P. Gielens, I. Geyskens

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages336
ISBN (Print)9781849802727
Publication statusPublished - 2012

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