The marketing of quality

H.C.A. Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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Original languageEnglish
Title of host publicationQuality management, in services
Place of PublicationParis
PublisherEIASM
Pages21-36
Publication statusPublished - 1994

Publication series

Name
Number3

Cite this

Roest, H. C. A., & Verhallen, T. M. M. (1994). The marketing of quality. In Quality management, in services (pp. 21-36). Paris: EIASM.
Roest, H.C.A. ; Verhallen, T.M.M. / The marketing of quality. Quality management, in services. Paris : EIASM, 1994. pp. 21-36
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Roest, HCA & Verhallen, TMM 1994, The marketing of quality. in Quality management, in services. EIASM, Paris, pp. 21-36.

The marketing of quality. / Roest, H.C.A.; Verhallen, T.M.M.

Quality management, in services. Paris : EIASM, 1994. p. 21-36.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - The marketing of quality

AU - Roest, H.C.A.

AU - Verhallen, T.M.M.

PY - 1994

Y1 - 1994

M3 - Chapter

SP - 21

EP - 36

BT - Quality management, in services

PB - EIASM

CY - Paris

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Roest HCA, Verhallen TMM. The marketing of quality. In Quality management, in services. Paris: EIASM. 1994. p. 21-36