The marketing of quality

H.C.A. Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

57 Downloads (Pure)
Original languageEnglish
Title of host publicationQuality management, in services
Place of PublicationParis
PublisherEIASM
Pages21-36
Publication statusPublished - 1994

Publication series

Name
Number3

Cite this

Roest, H. C. A., & Verhallen, T. M. M. (1994). The marketing of quality. In Quality management, in services (pp. 21-36). EIASM.