| Original language | English |
|---|---|
| Title of host publication | Marketing for an Expanding Europe |
| Editors | J. Beracs, A. Bauer, J. Simon |
| Place of Publication | Budapest |
| Publisher | Budapest University of Economic Sciences |
| Pages | 1869-1878 |
| Number of pages | 10 |
| ISBN (Print) | 96350310090 |
| Publication status | Published - 1996 |
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