The moderating of influence strategy on the market orientation performance relationship

F. Langerak, H. Commandeur, R.T. Frambach, J.M. Ten Napel

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Original languageEnglish
    Title of host publicationAMA Summer Educator's Conference
    Subtitle of host publication"Enhancing Knowledge Development in Marketing" (August 2-5, 1997, Chicago, U.S.A.)
    EditorsW.M. Pride, T.M. Hult
    PublisherUnknown Publisher
    Number of pages2
    Publication statusPublished - 1997

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