Original language | English |
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Title of host publication | AMA Summer Educator's Conference |
Subtitle of host publication | "Enhancing Knowledge Development in Marketing" (August 2-5, 1997, Chicago, U.S.A.) |
Editors | W.M. Pride, T.M. Hult |
Publisher | Unknown Publisher |
Pages | 147-148 |
Number of pages | 2 |
Publication status | Published - 1997 |
The moderating of influence strategy on the market orientation performance relationship
F. Langerak, H. Commandeur, R.T. Frambach, J.M. Ten Napel
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional