The natural grouping of banks: A new methodology for positioning research

A.A.A. Kuylen, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationSeminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV)
Place of PublicationAmsterdam
PublisherESOMAR
Pages219-234
Number of pages16
ISBN (Print)9283111311
Publication statusPublished - 1988

Cite this

Kuylen, A. A. A., & Verhallen, T. M. M. (1988). The natural grouping of banks: A new methodology for positioning research. In Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV) (pp. 219-234). Amsterdam: ESOMAR.
Kuylen, A.A.A. ; Verhallen, T.M.M. / The natural grouping of banks : A new methodology for positioning research. Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV). Amsterdam : ESOMAR, 1988. pp. 219-234
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Kuylen, AAA & Verhallen, TMM 1988, The natural grouping of banks: A new methodology for positioning research. in Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV). ESOMAR, Amsterdam, pp. 219-234.

The natural grouping of banks : A new methodology for positioning research. / Kuylen, A.A.A.; Verhallen, T.M.M.

Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV). Amsterdam : ESOMAR, 1988. p. 219-234.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Y1 - 1988

M3 - Conference contribution

SN - 9283111311

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BT - Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV)

PB - ESOMAR

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Kuylen AAA, Verhallen TMM. The natural grouping of banks: A new methodology for positioning research. In Seminar on Research for Financial Services: How to identify, measure or predict changes to adequately face up the environment of the 1990's: Milan (Italy), 27th-29th January, 1988 (Session IV). Amsterdam: ESOMAR. 1988. p. 219-234