TY - JOUR
T1 - The news value of Dutch corporate press releases as a predictor of corporate agenda building power
AU - Schafraad, Pytrik
AU - van Zoonen, Ward
AU - Verhoeven, Piet
PY - 2016/9/1
Y1 - 2016/9/1
N2 - This study focuses on explaining agenda building power of corporate press releases. The purpose of the study is to investigate to what extent news factor theory can be applied to predict whether a press release generates media attention or not. A content analysis of 823 press releases from 30 of the largest Dutch corporations reveals that the news factors surprise, controversy, impact-negative consequences and elite organization have increase a press release's chance for succession. Furthermore, press releases on the topics financial performance, employees & management and organizational issues have a similar effect. The study shows that news factor theory can be applied successfully in the field of public relations and media relations and suggests that the variety of effective news factors depends on the news genre.
AB - This study focuses on explaining agenda building power of corporate press releases. The purpose of the study is to investigate to what extent news factor theory can be applied to predict whether a press release generates media attention or not. A content analysis of 823 press releases from 30 of the largest Dutch corporations reveals that the news factors surprise, controversy, impact-negative consequences and elite organization have increase a press release's chance for succession. Furthermore, press releases on the topics financial performance, employees & management and organizational issues have a similar effect. The study shows that news factor theory can be applied successfully in the field of public relations and media relations and suggests that the variety of effective news factors depends on the news genre.
UR - http://dx.doi.org/10.1016/j.pubrev.2015.11.014
U2 - 10.1016/j.pubrev.2015.11.014
DO - 10.1016/j.pubrev.2015.11.014
M3 - Article
SN - 0363-8111
SP - 451
JO - Public Relations Review
JF - Public Relations Review
ER -