The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Loes Janssen, Bob Fennis, Ad Pruyn, K.D. Vohs

Research output: Contribution to journalArticleScientificpeer-review

51 Citations (Scopus)
Original languageEnglish
Pages (from-to)1041-1045
Number of pages5
JournalJBR: Journal of Business Research
Volume61
Publication statusPublished - 2008
Externally publishedYes

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