The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	1041-1045
Number of pages	5
Journal	Journal of Business Research
Volume	61
Publication status	Published - 2008
Externally published	Yes

Cite this

@article{a3bf2fc1678c4529a001dba9cbe0d55b,

title = "The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques",

author = "Loes Janssen and Bob Fennis and Ad Pruyn and K.D. Vohs",

year = "2008",

language = "English",

volume = "61",

pages = "1041--1045",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}