The periodicity of pricing

B.J.J.A.M. Bronnenberg, C.F. Mela, W.F. Boulding

Research output: Contribution to journalArticleScientificpeer-review

17 Citations (Scopus)
171 Downloads (Pure)
Original languageEnglish
Pages (from-to)477-493
JournalJournal of Marketing Research
Volume43
Issue number3
Publication statusPublished - 2006
Externally publishedYes

Cite this

Bronnenberg, B. J. J. A. M., Mela, C. F., & Boulding, W. F. (2006). The periodicity of pricing. Journal of Marketing Research, 43(3), 477-493.