The persistence of marketing effects on sales

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@article{25aab70e54bb42ce94a223624afb72fc,

title = "The persistence of marketing effects on sales",

author = "M.G. Dekimpe and D. Hanssens",

year = "1995",

language = "English",

volume = "14",

pages = "1--21",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

}