The power of planned uncertainty

D.R. Bell, D. Corsten, G.A.H. Knox

Research output: Contribution to journalArticleScientificpeer-review

Abstract

It’s often claimed that 60-70 percent of grocery store purchases are unplanned. New research casts doubt on such claims, and raises questions about who is influenced by in-store marketing.
Original languageEnglish
Pages (from-to)56-64
JournalInternational Commerce Review
Volume8
Issue number1
Publication statusPublished - 2008

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