The power of planned uncertainty

D.R. Bell; D. Corsten; G.A.H. Knox

The power of planned uncertainty

D.R. Bell
, D. Corsten
, G.A.H. Knox

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

It’s often claimed that 60-70 percent of grocery store purchases are unplanned. New research casts doubt on such claims, and raises questions about who is influenced by in-store marketing.

Original language	English
Pages (from-to)	56-64
Journal	International Commerce Review
Volume	8
Issue number	1
Publication status	Published - 2008

Cite this

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title = "The power of planned uncertainty",

abstract = "It{\textquoteright}s often claimed that 60-70 percent of grocery store purchases are unplanned. New research casts doubt on such claims, and raises questions about who is influenced by in-store marketing.",

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The power of planned uncertainty

Abstract

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