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The power of sensory marketing in advertising
Aradhna Krishna
, Luca Cian
,
Tatiana Sokolova
Research output
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Article
›
Scientific
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Keyphrases
Sensory Marketing
100%
Consumer Evaluation
33%
Product Advertising
33%
Music Effect
33%
Mental Imagery
33%
Multisensory Stimulation
33%
Mental Simulation
33%
Auditory Perception
33%
Taste Perception
33%
Advertisement Effectiveness
33%
Gustation
33%
Olfaction
33%
Ad Response
33%
Consumer Memory
33%
Ad Effectiveness
33%
Ad Recall
33%
Sensory Products
33%
Consumer Behavior
33%
Social Sciences
Consumer Memory
100%
Olfaction
100%
Taste perception
100%
Psychology
Taste
100%