The price-perceived quality relationship: An information processing approach

M.J.W. Stokmans, M.A. Croon

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing: Its dynamics and challences: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Dl. 2)
EditorsJ. Bloemer, J. Lemmink, H. Kasper
Place of PublicationMaastricht
PublisherUniversity of Limburg, Faculty of Economics and Business Administration
Number of pages19
ISBN (Print)9080192910
Publication statusPublished - 1994

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