The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

H.J. van Heerde

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)397-402
JournalApplied Stochastic Models in Business and Industry
Volume21
Issue number4-5
Publication statusPublished - 2005

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