The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	397-402
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4-5
Publication status	Published - 2005

Cite this

@article{7f4c57ae62474a5a8aad836560f34cf4,

title = "The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects",

author = "\{van Heerde\}, H.J.",

year = "2005",

language = "English",

volume = "21",

pages = "397--402",

journal = "Applied Stochastic Models in Business and Industry",

issn = "1524-1904",

publisher = "John Wiley and Sons Ltd",

number = "4-5",

}