The public uptake of information about antibiotic resistance in the Netherlands

Michiel van Rijn, Manon Haverkate, Peter Achterberg, Aura Timen

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In this study we test to what extent an educational video on the intricacies about antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns.
We use a representative sample of 2,037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance.
Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview.
Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.
Original languageEnglish
JournalPublic Understanding of Science
Publication statusAccepted/In press - 2019

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Antibiotics
Microbial Drug Resistance
Netherlands
video
campaign
Public health
worldview
deficit
public health
Antibiotic Resistance
The Netherlands
Group

Cite this

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title = "The public uptake of information about antibiotic resistance in the Netherlands",
abstract = "In this study we test to what extent an educational video on the intricacies about antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns. We use a representative sample of 2,037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance. Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview.Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.",
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The public uptake of information about antibiotic resistance in the Netherlands. / van Rijn, Michiel; Haverkate, Manon; Achterberg, Peter; Timen, Aura.

In: Public Understanding of Science, 2019.

Research output: Contribution to journalArticleScientificpeer-review

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AU - Haverkate, Manon

AU - Achterberg, Peter

AU - Timen, Aura

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N2 - In this study we test to what extent an educational video on the intricacies about antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns. We use a representative sample of 2,037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance. Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview.Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.

AB - In this study we test to what extent an educational video on the intricacies about antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns. We use a representative sample of 2,037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance. Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview.Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.

M3 - Article

JO - Public Understanding of Science

JF - Public Understanding of Science

SN - 0963-6625

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