The regulation of social media influencers

Cătălina Goantă, Sofia Ranchordás

Research output: Book/ReportBookScientific

Abstract

"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing."
Original languageEnglish
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
ISBN (Print)9781788978286, 1788978277, 1788978285, 9781788978279
Publication statusPublished - 2020
Externally publishedYes

Publication series

NameElgar law, technology and society

Keywords

  • Social influence
  • Influence sociale
  • Social media
  • Médias sociaux

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