The relation between the characteristics of a product used by the management in new-product development and those used by the consumer

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing thought around the world
Subtitle of host publicationProceedings of the 20th European Marketing Academy Conference, Dublin, 21-23 May, 1991 (Vol. 4)
Place of PublicationDublin
PublisherMichael Smurfit Graduate School of Business
Publication statusPublished - 1991

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