The relation between the characteristics of a product used by the management in new-product development and those used by the consumer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Marketing thought around the world
Subtitle of host publication	Proceedings of the 20th European Marketing Academy Conference, Dublin, 21-23 May, 1991 (Vol. 4)
Place of Publication	Dublin
Publisher	Michael Smurfit Graduate School of Business
Pages	1175-1187
Publication status	Published - 1991

Cite this

@inproceedings{9f417ab72bb84fff8844d516a630a955,

title = "The relation between the characteristics of a product used by the management in new-product development and those used by the consumer",

author = "M.J.W. Stokmans",

year = "1991",

language = "English",

pages = "1175--1187",

booktitle = "Marketing thought around the world",

publisher = "Michael Smurfit Graduate School of Business",

}

The relation between the characteristics of a product used by the management in new-product development and those used by the consumer. / Stokmans, M.J.W.
Marketing thought around the world: Proceedings of the 20th European Marketing Academy Conference, Dublin, 21-23 May, 1991 (Vol. 4). Dublin: Michael Smurfit Graduate School of Business, 1991. p. 1175-1187.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional