The relationship between firms' strategic orientation and capabilities: What do their strategic marketing plans tell us?

P.T.M. Ingenbleek, R.T. Frambach, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationResearch in Competence Based Management Series, Vol. I
Subtitle of host publicationThe Marketing Process in Organizational Competence
EditorsR. Sanchez, J. Freiling
Place of PublicationOxford
PublisherElsevier Science
Pages101-123
Publication statusPublished - 2005

Cite this

Ingenbleek, P. T. M., Frambach, R. T., & Verhallen, T. M. M. (2005). The relationship between firms' strategic orientation and capabilities: What do their strategic marketing plans tell us? In R. Sanchez, & J. Freiling (Eds.), Research in Competence Based Management Series, Vol. I: The Marketing Process in Organizational Competence (pp. 101-123). Elsevier Science.