The relationship between firms' strategic orientation and capabilities: What do their strategic marketing plans tell us?

P.T.M. Ingenbleek, R.T. Frambach, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationResearch in Competence Based Management Series, Vol. I
Subtitle of host publicationThe Marketing Process in Organizational Competence
EditorsR. Sanchez, J. Freiling
Place of PublicationOxford
PublisherElsevier Science
Publication statusPublished - 2005

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