Original language | English |
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Title of host publication | Research in Competence Based Management Series, Vol. I |
Subtitle of host publication | The Marketing Process in Organizational Competence |
Editors | R. Sanchez, J. Freiling |
Place of Publication | Oxford |
Publisher | Elsevier Science |
Pages | 101-123 |
Publication status | Published - 2005 |
The relationship between firms' strategic orientation and capabilities: What do their strategic marketing plans tell us?
P.T.M. Ingenbleek, R.T. Frambach, T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review