| Original language | English |
|---|---|
| Title of host publication | Research in Competence Based Management Series, Vol. I |
| Subtitle of host publication | The Marketing Process in Organizational Competence |
| Editors | R. Sanchez, J. Freiling |
| Place of Publication | Oxford |
| Publisher | Elsevier Science |
| Pages | 101-123 |
| Publication status | Published - 2005 |
The relationship between firms' strategic orientation and capabilities: What do their strategic marketing plans tell us?
- P.T.M. Ingenbleek
- , R.T. Frambach
- , T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review