The relative importance of intrinsic versus extrinsic product information in consumer decision making

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing thought and practice in the 1990's
PublisherUnknown Publisher
Pages685-702
Volume1
Publication statusPublished - 1989
Externally publishedYes

Publication series

Name
Volume1

Cite this

Stokmans, M. J. W. (1989). The relative importance of intrinsic versus extrinsic product information in consumer decision making. In Marketing thought and practice in the 1990's (Vol. 1, pp. 685-702). Unknown Publisher.