The relative importance of intrinsic versus extrinsic product information in consumer decision making

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing thought and practice in the 1990's
PublisherUnknown Publisher
Pages685-702
Volume1
Publication statusPublished - 1989
Externally publishedYes

Publication series

Name
Volume1

Cite this

Stokmans, M. J. W. (1989). The relative importance of intrinsic versus extrinsic product information in consumer decision making. In Marketing thought and practice in the 1990's (Vol. 1, pp. 685-702). Unknown Publisher.
Stokmans, M.J.W. / The relative importance of intrinsic versus extrinsic product information in consumer decision making. Marketing thought and practice in the 1990's. Vol. 1 Unknown Publisher, 1989. pp. 685-702
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title = "The relative importance of intrinsic versus extrinsic product information in consumer decision making",
author = "M.J.W. Stokmans",
year = "1989",
language = "English",
volume = "1",
publisher = "Unknown Publisher",
pages = "685--702",
booktitle = "Marketing thought and practice in the 1990's",

}

Stokmans, MJW 1989, The relative importance of intrinsic versus extrinsic product information in consumer decision making. in Marketing thought and practice in the 1990's. vol. 1, Unknown Publisher, pp. 685-702.

The relative importance of intrinsic versus extrinsic product information in consumer decision making. / Stokmans, M.J.W.

Marketing thought and practice in the 1990's. Vol. 1 Unknown Publisher, 1989. p. 685-702.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - The relative importance of intrinsic versus extrinsic product information in consumer decision making

AU - Stokmans, M.J.W.

PY - 1989

Y1 - 1989

M3 - Conference contribution

VL - 1

SP - 685

EP - 702

BT - Marketing thought and practice in the 1990's

PB - Unknown Publisher

ER -

Stokmans MJW. The relative importance of intrinsic versus extrinsic product information in consumer decision making. In Marketing thought and practice in the 1990's. Vol. 1. Unknown Publisher. 1989. p. 685-702