The relative importance of intrinsic versus extrinsic product information in consumer decision making

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing thought and practice in the 1990's
PublisherUnknown Publisher
Pages685-702
Volume1
Publication statusPublished - 1989
Externally publishedYes

Publication series

Name
Volume1

Cite this