The relative importance of intrinsic versus extrinsic product information in consumer decision making

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Marketing thought and practice in the 1990's
Publisher	Unknown Publisher
Pages	685-702
Volume	1
Publication status	Published - 1989
Externally published	Yes

Name
Volume	1

Cite this

@inproceedings{1ca0c4647a174a858a229e8bcda20024,

title = "The relative importance of intrinsic versus extrinsic product information in consumer decision making",

author = "M.J.W. Stokmans",

year = "1989",

language = "English",

volume = "1",

publisher = "Unknown Publisher",

pages = "685--702",

booktitle = "Marketing thought and practice in the 1990's",

}