The relative importance of product attributes: Consumer decision theories in new-product development

Research output: ThesisDoctoral Thesis

56 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Delft University of Technology
  • Oppedijk van Veen, W.M., Promotor, External person
  • van Raaij, Fred, Promotor
Place of PublicationDelft
Print ISBNs9062757154
Publication statusPublished - 1991

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