The relative importance of product attributes: Consumer decision theories in new-product development

Research output: Thesis › Doctoral Thesis

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Delft University of Technology
Supervisors/Advisors	Oppedijk van Veen, W.M., Promotor, External person van Raaij, Fred, Promotor
Place of Publication	Delft
Publisher	Delft University Press
Print ISBNs	9062757154
Publication status	Published - 1991

Access to Document

@phdthesis{9942fcf6a1e6425f807ab2bfa5c5152c,

title = "The relative importance of product attributes: Consumer decision theories in new-product development",

author = "M.J.W. Stokmans",

note = "Pagination: xxxi, 242",

year = "1991",

language = "English",

isbn = "9062757154",

publisher = "Delft University Press",

school = "Delft University of Technology",

}