Original language | English |
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Pages (from-to) | 68-85 |
Journal | Journal of Brand Management |
Volume | 24 |
Issue number | 1 |
Publication status | Published - 2017 |
The role of brand equity and store image in the consumption of store and national brands: The case of green branding
Machiel J. Reinders, Jos Bartels
Research output: Contribution to journal › Article › Scientific › peer-review