The role of brand equity and store image in the consumption of store and national brands: The case of green branding

Machiel J. Reinders, Jos Bartels

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)68-85
    JournalJournal of Brand Management
    Volume24
    Issue number1
    Publication statusPublished - 2017

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