The role of brand equity and store image in the consumption of store and national brands: The case of green branding

Machiel J. Reinders, Jos Bartels

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{8c6ef832a66c4b689d966bb74075d05c,

title = "The role of brand equity and store image in the consumption of store and national brands: The case of green branding",

author = "Reinders, {Machiel J.} and Jos Bartels",

year = "2017",

language = "English",

volume = "24",

pages = "68--85",

journal = "Journal of Brand Management",

number = "1",

}