The role of brand equity and store image in the consumption of store and national brands: The case of green branding

Machiel J. Reinders, Jos Bartels

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)68-85
JournalJournal of Brand Management
Volume24
Issue number1
Publication statusPublished - 2017

Cite this

@article{8c6ef832a66c4b689d966bb74075d05c,
title = "The role of brand equity and store image in the consumption of store and national brands: The case of green branding",
author = "Reinders, {Machiel J.} and Jos Bartels",
year = "2017",
language = "English",
volume = "24",
pages = "68--85",
journal = "Journal of Brand Management",
number = "1",

}

The role of brand equity and store image in the consumption of store and national brands : The case of green branding. / Reinders, Machiel J.; Bartels, Jos.

In: Journal of Brand Management, Vol. 24, No. 1, 2017, p. 68-85.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The role of brand equity and store image in the consumption of store and national brands

T2 - The case of green branding

AU - Reinders, Machiel J.

AU - Bartels, Jos

PY - 2017

Y1 - 2017

M3 - Article

VL - 24

SP - 68

EP - 85

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 1

ER -