The role of brand equity and store image in the consumption of store and national brands: The case of green branding

Machiel J. Reinders, Jos Bartels

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)68-85
JournalJournal of Brand Management
Volume24
Issue number1
Publication statusPublished - 2017

Cite this