The role of complementary goods and standards in successful product introductions

J.T.M. van der Zee

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationCreating Futures, Step-by-Step - How to Think and Act Strategically in Times of Economic Uncertainty
    EditorsH. Strikwera, J.T.M. van der Zee
    Place of PublicationDe Meern
    PublisherNolan, Norton & Co
    Publication statusPublished - 2002

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