The role of complementary goods and standards in successful product introductions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Creating Futures, Step-by-Step - How to Think and Act Strategically in Times of Economic Uncertainty
Editors	H. Strikwera, J.T.M. van der Zee
Place of Publication	De Meern
Publisher	Nolan, Norton & Co
Publication status	Published - 2002

Cite this

@inbook{b675e71a30354a1989c565ce9dd1dca8,

title = "The role of complementary goods and standards in successful product introductions",

author = "\{van der Zee\}, J.T.M.",

year = "2002",

language = "English",

editor = "H. Strikwera and \{van der Zee\}, J.T.M.",

booktitle = "Creating Futures, Step-by-Step - How to Think and Act Strategically in Times of Economic Uncertainty",

publisher = "Nolan, Norton \& Co",

}

The role of complementary goods and standards in successful product introductions. / van der Zee, J.T.M.
Creating Futures, Step-by-Step - How to Think and Act Strategically in Times of Economic Uncertainty. ed. / H. Strikwera; J.T.M. van der Zee. De Meern: Nolan, Norton & Co, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review