The role of culture in entry-mode studies: From neglect to Myopia?

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151 Citations (Scopus)


In order to be able to advance scientific knowledge, researchers should consciously explore and critically evaluate alternative explanations of the phenomena under investigation. We feel that research in the area of entry-mode choice has neglected these recommendations where it concerns the impact of cultural distance (CD) on entry-mode choice. In this article, we argue that sample idiosyncrasies, coupled with an almost blind confidence in one specific measurement of CD, have led researchers in this field to systematically overestimate the role of CD in entry-mode decisions. We argue that specific home and/or host-country characteristics are equally plausible explanatory factors for entry-mode decisions as CD and plead for a more sophisticated treatment of culture in the entry-mode choice literature.
Original languageEnglish
Title of host publicationManaging Multinationals in a Knowledge Economy: Economics, Culture
Place of PublicationBingley
PublisherEmerald Group Publishing Ltd.
ISBN (Print)9780762310500
Publication statusPublished - 2004
Externally publishedYes

Publication series

NameAdvances in International Management
ISSN (Print)1571-5027


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