The role of emotions in goal-directed behavior

R.P. Bagozzi, H. Baumgartner, R. Pieters, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Why of Consumption
EditorsS. Ratneshwar, G.M. David, C. Huffman
Place of PublicationLondon
PublisherRoutledge Publishing
Pages36-58
Publication statusPublished - 2000

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