Original language | English |
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Title of host publication | The Why of Consumption |
Editors | S. Ratneshwar, G.M. David, C. Huffman |
Place of Publication | London |
Publisher | Routledge Publishing |
Pages | 36-58 |
Publication status | Published - 2000 |
The role of emotions in goal-directed behavior
R.P. Bagozzi, H. Baumgartner, R. Pieters, M. Zeelenberg
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review