| Original language | English |
|---|---|
| Title of host publication | The Why of Consumption |
| Editors | S. Ratneshwar, G.M. David, C. Huffman |
| Place of Publication | London |
| Publisher | Routledge Publishing |
| Pages | 36-58 |
| Publication status | Published - 2000 |
The role of emotions in goal-directed behavior
- R.P. Bagozzi
- , H. Baumgartner
- , R. Pieters
- , M. Zeelenberg
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review