The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content

Annemarie J. Nanne*, Marjolijn L. Antheunis, Guda van Noort

*Corresponding author for this work

Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content'. Together they form a unique fingerprint.

Keyphrases

Psychology