The role of market research companies in the new product development process

E.J. Nijssen, R.T. Frambach, S.A.C. van Loon

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEMAC
    Pages917-919
    Number of pages2
    Publication statusPublished - 1997

    Cite this

    Nijssen, E. J., Frambach, R. T., & van Loon, S. A. C. (1997). The role of market research companies in the new product development process. In R. Wensley, & V. Wong (Eds.), Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K. (pp. 917-919). Warwick: EMAC.
    Nijssen, E.J. ; Frambach, R.T. ; van Loon, S.A.C. / The role of market research companies in the new product development process. Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. editor / R. Wensley ; V. Wong. Warwick : EMAC, 1997. pp. 917-919
    @inbook{3b8af9f35af94c2f9b8747d88414ab04,
    title = "The role of market research companies in the new product development process",
    author = "E.J. Nijssen and R.T. Frambach and {van Loon}, S.A.C.",
    note = "Pagination: 2",
    year = "1997",
    language = "English",
    pages = "917--919",
    editor = "R. Wensley and V. Wong",
    booktitle = "Marketing",
    publisher = "EMAC",

    }

    Nijssen, EJ, Frambach, RT & van Loon, SAC 1997, The role of market research companies in the new product development process. in R Wensley & V Wong (eds), Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. EMAC, Warwick, pp. 917-919.

    The role of market research companies in the new product development process. / Nijssen, E.J.; Frambach, R.T.; van Loon, S.A.C.

    Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick : EMAC, 1997. p. 917-919.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - The role of market research companies in the new product development process

    AU - Nijssen, E.J.

    AU - Frambach, R.T.

    AU - van Loon, S.A.C.

    N1 - Pagination: 2

    PY - 1997

    Y1 - 1997

    M3 - Chapter

    SP - 917

    EP - 919

    BT - Marketing

    A2 - Wensley, R.

    A2 - Wong, V.

    PB - EMAC

    CY - Warwick

    ER -

    Nijssen EJ, Frambach RT, van Loon SAC. The role of market research companies in the new product development process. In Wensley R, Wong V, editors, Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. Warwick: EMAC. 1997. p. 917-919