The role of market research companies in the new product development process

E.J. Nijssen, R.T. Frambach, S.A.C. van Loon

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEMAC
    Pages917-919
    Number of pages2
    Publication statusPublished - 1997

    Cite this