Original language | English |
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Title of host publication | Marketing |
Subtitle of host publication | Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K. |
Editors | R. Wensley, V. Wong |
Place of Publication | Warwick |
Publisher | EMAC |
Pages | 917-919 |
Number of pages | 2 |
Publication status | Published - 1997 |
The role of market research companies in the new product development process
E.J. Nijssen, R.T. Frambach, S.A.C. van Loon
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review