The role of market research companies in the new product development process

E.J. Nijssen, R.T. Frambach, S.A.C. van Loon

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    Number of pages2
    Publication statusPublished - 1997

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