The role of market research companies in the new product development process

E.J. Nijssen, R.T. Frambach, S.A.C. van Loon

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing
Subtitle of host publication	Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
Editors	R. Wensley, V. Wong
Place of Publication	Warwick
Publisher	EMAC
Pages	917-919
Number of pages	2
Publication status	Published - 1997

Cite this

@inbook{3b8af9f35af94c2f9b8747d88414ab04,

title = "The role of market research companies in the new product development process",

author = "E.J. Nijssen and R.T. Frambach and \{van Loon\}, S.A.C.",

note = "Pagination: 2",

year = "1997",

language = "English",

pages = "917--919",

editor = "R. Wensley and V. Wong",

booktitle = "Marketing",

publisher = "EMAC",

}

The role of market research companies in the new product development process. / Nijssen, E.J.; Frambach, R.T.; van Loon, S.A.C.
Marketing: Progress, Pospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick: EMAC, 1997. p. 917-919.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review