The role of national culture in international marketing research

J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)30-44
Number of pages14
JournalInternational Marketing Review
Volume18
Issue number1
Publication statusPublished - 2001

Cite this

Steenkamp, J.E.B.M. / The role of national culture in international marketing research. In: International Marketing Review. 2001 ; Vol. 18, No. 1. pp. 30-44.
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The role of national culture in international marketing research. / Steenkamp, J.E.B.M.

In: International Marketing Review, Vol. 18, No. 1, 2001, p. 30-44.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The role of national culture in international marketing research

AU - Steenkamp, J.E.B.M.

N1 - Pagination: 14

PY - 2001

Y1 - 2001

M3 - Article

VL - 18

SP - 30

EP - 44

JO - International Marketing Review

JF - International Marketing Review

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