| Original language | English |
|---|---|
| Pages (from-to) | 30-44 |
| Number of pages | 14 |
| Journal | International Marketing Review |
| Volume | 18 |
| Issue number | 1 |
| Publication status | Published - 2001 |
The role of national culture in international marketing research
J.E.B.M. Steenkamp
Research output: Contribution to journal › Article › Scientific › peer-review
547
Citations
(Scopus)