The role of national culture in international marketing research

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	30-44
Number of pages	14
Journal	International Marketing Review
Volume	18
Issue number	1
Publication status	Published - 2001

Cite this

@article{f3072aa4a0d94fcd833c1472b039a180,

title = "The role of national culture in international marketing research",

author = "J.E.B.M. Steenkamp",

note = "Pagination: 14",

year = "2001",

language = "English",

volume = "18",

pages = "30--44",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}