| Original language | English |
|---|---|
| Title of host publication | Marketing Advances in the New Millennium |
| Editors | D.R. Deeter-Schmelz, T.P. Hartman |
| Place of Publication | Athens, Ohio |
| Publisher | Society of Marketing Advances |
| Pages | 286-291 |
| Number of pages | 345 |
| ISBN (Print) | 0967605911 |
| Publication status | Published - 2000 |
The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet
M. Dijkstra, H.E.J.J.M. Buijtels, W.F. van Raaij
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review