The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet

M. Dijkstra, H.E.J.J.M. Buijtels, W.F. van Raaij

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing Advances in the New Millennium
    EditorsD.R. Deeter-Schmelz, T.P. Hartman
    Place of PublicationAthens, Ohio
    PublisherSociety of Marketing Advances
    Number of pages345
    ISBN (Print)0967605911
    Publication statusPublished - 2000

    Cite this