The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet

M. Dijkstra; H.E.J.J.M. Buijtels; W.F. van Raaij

The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet

M. Dijkstra
, H.E.J.J.M. Buijtels
, W.F. van Raaij

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing Advances in the New Millennium
Editors	D.R. Deeter-Schmelz, T.P. Hartman
Place of Publication	Athens, Ohio
Publisher	Society of Marketing Advances
Pages	286-291
Number of pages	345
ISBN (Print)	0967605911
Publication status	Published - 2000

Cite this

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title = "The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet",

author = "M. Dijkstra and H.E.J.J.M. Buijtels and \{van Raaij\}, W.F.",

note = "Pagination: 345",

year = "2000",

language = "English",

isbn = "0967605911",

pages = "286--291",

editor = "D.R. Deeter-Schmelz and T.P. Hartman",

booktitle = "Marketing Advances in the New Millennium",

publisher = "Society of Marketing Advances",

}

The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure: A Comparison of Television, Print and the Internet. / Dijkstra, M.; Buijtels, H.E.J.J.M.; van Raaij, W.F.
Marketing Advances in the New Millennium. ed. / D.R. Deeter-Schmelz; T.P. Hartman. Athens, Ohio: Society of Marketing Advances, 2000. p. 286-291.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure

T2 - A Comparison of Television, Print and the Internet

AU - Dijkstra, M.

AU - Buijtels, H.E.J.J.M.

AU - van Raaij, W.F.

N1 - Pagination: 345

PY - 2000

Y1 - 2000

M3 - Chapter

SN - 0967605911

SP - 286

EP - 291

BT - Marketing Advances in the New Millennium

A2 - Deeter-Schmelz, D.R.

A2 - Hartman, T.P.

PB - Society of Marketing Advances

CY - Athens, Ohio

ER -