The separate and joint effects of medium type on consumer responsese: a comparison of television, print and the Internet

M. Dijkstra, H.E.J.J.M. Buijtels, W.F. van Raaij

    Research output: Contribution to journalArticleScientificpeer-review

    105 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)377-386
    JournalJBR: Journal of Business Research
    Volume58
    Issue number3
    Publication statusPublished - 2005

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