Original language | English |
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Pages (from-to) | 377-386 |
Journal | Journal of Business Research |
Volume | 58 |
Issue number | 3 |
Publication status | Published - 2005 |
The separate and joint effects of medium type on consumer responsese: a comparison of television, print and the Internet
M. Dijkstra, H.E.J.J.M. Buijtels, W.F. van Raaij
Research output: Contribution to journal › Article › Scientific › peer-review
129
Citations
(Scopus)