The separate and joint effects of medium type on consumer responsese: a comparison of television, print and the Internet

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	377-386
Journal	Journal of Business Research
Volume	58
Issue number	3
Publication status	Published - 2005

Cite this

@article{e22540d54ca14611b6e44f462e03f0e1,

title = "The separate and joint effects of medium type on consumer responsese: a comparison of television, print and the Internet",

author = "M. Dijkstra and H.E.J.J.M. Buijtels and \{van Raaij\}, W.F.",

year = "2005",

language = "English",

volume = "58",

pages = "377--386",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "3",

}