The Short- and Long-Run Category Demand Effects of Price Promotions

V. Nijs, M.G. Dekimpe, J.E.B.M. Steenkamp, D.M. Hanssens

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Number of pages49
Publication statusPublished - 2000

Publication series

NameMarketing Science Institute Reports
No.00-109

Cite this

Nijs, V., Dekimpe, M. G., Steenkamp, J. E. B. M., & Hanssens, D. M. (2000). The Short- and Long-Run Category Demand Effects of Price Promotions. (Marketing Science Institute Reports; No. 00-109). Marketing Science Institute.