The Short- and Long-Run Category Demand Effects of Price Promotions

Research output: Book/Report › Report

Original language	English
Place of Publication	Cambridge, MA
Publisher	Marketing Science Institute
Number of pages	49
Publication status	Published - 2000

Name	Marketing Science Institute Reports
No.	00-109

Cite this

@book{3e04f2801fc94f6ba8905b885b4fbb8f,

title = "The Short- and Long-Run Category Demand Effects of Price Promotions",

author = "V. Nijs and M.G. Dekimpe and J.E.B.M. Steenkamp and D.M. Hanssens",

note = "Pagination: 49",

year = "2000",

language = "English",

series = "Marketing Science Institute Reports",

publisher = "Marketing Science Institute",

number = "00-109",

}

TY - BOOK

T1 - The Short- and Long-Run Category Demand Effects of Price Promotions

AU - Nijs, V.

AU - Dekimpe, M.G.

AU - Steenkamp, J.E.B.M.

AU - Hanssens, D.M.

N1 - Pagination: 49

PY - 2000

Y1 - 2000

M3 - Report

T3 - Marketing Science Institute Reports

BT - The Short- and Long-Run Category Demand Effects of Price Promotions

PB - Marketing Science Institute

CY - Cambridge, MA

ER -