The skills required for entry-level public relations: An analysis of skills required in 1,000 PR job ads

Preparing professionals to work in any industry means linking educational competencies and career requirements. With its own career-defining skills, the field of public relations is no different. Knowing the demands of the industry creates an opportunity to supply the most relevant education that gets early professionals hired. By analyzing 1000 job postings, this study unearths the most frequently requested entry-level public relations job skills by employers. While the study reaffirms the relevance of traditional skills like written communication, it also highlights advancing skills in digital and social media. It further demonstrates a clear call for soft skills like organizational skills, leadership abilities and ability to work in teams.