The social networking application success model: An empirical study of Facebook and Twitter

Carol Ou, R.M. Davison, Q. Huang

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed.
Original languageEnglish
Pages (from-to)5-39
JournalInternational Journal of Knowledge Content Development and Technology
Volume6
Issue number1
DOIs
Publication statusPublished - 2016

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Keywords

  • social networking application
  • networking quality
  • information systems success model
  • SNA success model

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