The social networking application success model

An empirical study of Facebook and Twitter

Carol Ou, R.M. Davison, Q. Huang

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed.
Original languageEnglish
Pages (from-to)5-39
JournalInternational Journal of Knowledge Content Development and Technology
Volume6
Issue number1
DOIs
Publication statusPublished - 2016

Fingerprint

Social networking
Empirical study
Facebook
Twitter
Networking
Quality information
Information quality
Information systems success
System quality
Causal model
Service quality
Quality system
Web application
Information services

Keywords

  • social networking application
  • networking quality
  • information systems success model
  • SNA success model

Cite this

@article{6b6b1b2e3fc547c2b68ee208b76b0173,
title = "The social networking application success model: An empirical study of Facebook and Twitter",
abstract = "Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed.",
keywords = "social networking application, networking quality, information systems success model, SNA success model",
author = "Carol Ou and R.M. Davison and Q. Huang",
year = "2016",
doi = "10.5865/IJKCT.2016.6.1.005",
language = "English",
volume = "6",
pages = "5--39",
journal = "International Journal of Knowledge Content Development and Technology",
issn = "2234-0068",
number = "1",

}

The social networking application success model : An empirical study of Facebook and Twitter. / Ou, Carol; Davison, R.M.; Huang, Q.

In: International Journal of Knowledge Content Development and Technology, Vol. 6, No. 1, 2016, p. 5-39.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The social networking application success model

T2 - An empirical study of Facebook and Twitter

AU - Ou, Carol

AU - Davison, R.M.

AU - Huang, Q.

PY - 2016

Y1 - 2016

N2 - Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed.

AB - Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed.

KW - social networking application

KW - networking quality

KW - information systems success model

KW - SNA success model

U2 - 10.5865/IJKCT.2016.6.1.005

DO - 10.5865/IJKCT.2016.6.1.005

M3 - Article

VL - 6

SP - 5

EP - 39

JO - International Journal of Knowledge Content Development and Technology

JF - International Journal of Knowledge Content Development and Technology

SN - 2234-0068

IS - 1

ER -