The strength of the brand

T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationUnilever Marketing Day 1993 - The Brand-
Place of PublicationRotterdam
PublisherNederlandse Unilever Bedrijven
Pages13-14
Publication statusPublished - 1994

Cite this

Verhallen, T. M. M. (1994). The strength of the brand. In Unilever Marketing Day 1993 - The Brand- (pp. 13-14). Rotterdam: Nederlandse Unilever Bedrijven.
Verhallen, T.M.M. / The strength of the brand. Unilever Marketing Day 1993 - The Brand-. Rotterdam : Nederlandse Unilever Bedrijven, 1994. pp. 13-14
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booktitle = "Unilever Marketing Day 1993 - The Brand-",
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Verhallen, TMM 1994, The strength of the brand. in Unilever Marketing Day 1993 - The Brand-. Nederlandse Unilever Bedrijven, Rotterdam, pp. 13-14.

The strength of the brand. / Verhallen, T.M.M.

Unilever Marketing Day 1993 - The Brand-. Rotterdam : Nederlandse Unilever Bedrijven, 1994. p. 13-14.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - The strength of the brand

AU - Verhallen, T.M.M.

PY - 1994

Y1 - 1994

M3 - Chapter

SP - 13

EP - 14

BT - Unilever Marketing Day 1993 - The Brand-

PB - Nederlandse Unilever Bedrijven

CY - Rotterdam

ER -

Verhallen TMM. The strength of the brand. In Unilever Marketing Day 1993 - The Brand-. Rotterdam: Nederlandse Unilever Bedrijven. 1994. p. 13-14