The strength of the brand

T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationUnilever Marketing Day 1993 - The Brand-
Place of PublicationRotterdam
PublisherNederlandse Unilever Bedrijven
Publication statusPublished - 1994

Cite this

Verhallen, T. M. M. (1994). The strength of the brand. In Unilever Marketing Day 1993 - The Brand- (pp. 13-14). Nederlandse Unilever Bedrijven.