| Original language | English |
|---|---|
| Title of host publication | Unilever Marketing Day 1993 - The Brand- |
| Place of Publication | Rotterdam |
| Publisher | Nederlandse Unilever Bedrijven |
| Pages | 13-14 |
| Publication status | Published - 1994 |
The strength of the brand
T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional