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The strength of the brand

  • T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationUnilever Marketing Day 1993 - The Brand-
Place of PublicationRotterdam
PublisherNederlandse Unilever Bedrijven
Pages13-14
Publication statusPublished - 1994

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