Original language | English |
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Pages (from-to) | 331-341 |
Number of pages | 10 |
Journal | Marketing Science |
Volume | 21 |
Issue number | 3 |
Publication status | Published - 2002 |
The variety of an assortment: An extension to the attribute-based approach
H.W.I. van Herpen, R. Pieters
Research output: Contribution to journal › Article › Scientific › peer-review
107
Citations
(Scopus)