The variety of an assortment: An extension to the attribute-based approach

H.W.I. van Herpen, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

107 Citations (Scopus)
Original languageEnglish
Pages (from-to)331-341
Number of pages10
JournalMarketing Science
Volume21
Issue number3
Publication statusPublished - 2002

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